Emotional anchoring happens when a powerful image becomes tied to a strong feeling, leaving a lasting imprint on memory and shaping how we see future events. A rescue photo may anchor admiration, while a tragic image may embed fear, regardless of actual risk.
Tag Archives: Social Media
The Picture Superiority Effect, Fear and Firefighters’ Perception of Risk
Add in social media, a culture of decision-shaming and institutional decision-making shaped by fear, and you begin to see how firefighting is being silently reshaped—not by what is happening, but by what is seen happening.
Just. Shut. Up.
Go get your dopamine hit from something pleasant.
‘Woe Is Us’ and We Prefer It That Way
The perpetuation of a fatalistic end to service as a firefighter grows out of the continual publicity of ways we meet our demise.
Data Not Drama 