Social Media – Data Not Drama

Why One Fire Can Feel Like Every Fire: Fear and LODD Data

Firefighters often remember what they saw online more clearly than what the data actually shows. Fear becomes visually reinforced, while statistical reality fades into abstraction.

If We’re Going to Talk About Risk, Let’s Talk About the Data

This isn’t about minimizing loss.
It’s about understanding risk accurately, so decisions are based on reality, not reaction.

The ‘Taylor Swift Effect’ and Fire Service Personalities on Social Media

Just as Swift can mobilize millions with a single post, fire service personalities on social media are shaping firefighter culture, training and identity. Or, at least they think they are.