When Identity Becomes Marketing: The Fire Service, Social Media and Performance Culture
The fire service has always valued storytelling, symbolism and identity. But social media has transformed those traditions into a public performance economy where visibility often becomes mistaken for credibility.
USFA On-Duty Deaths, Updated
An update of LODDs from the USFA after the partial government shutdown.
USFA On-Duty Death: Missouri
The United States Fire Administration has announced the first firefighter fatality in its return to service following the partial government shutdown
Update to USFA 2025 End-of-Year LODD Total
None of the deaths were traumatic fireground deaths, but were medical emergencies. The USFA’s total at the end of 2025 was 81.
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Providing a point of critical thought about firefighter fatality data and education, line of duty deaths, and risk.
“People in both fields operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage.”
John Henry
Moneyball by Michael Lewis
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Data Not Drama 