The fire service has always valued storytelling, symbolism and identity. But social media has transformed those traditions into a public performance economy where visibility often becomes mistaken for credibility.
Tag Archives: Bill Carey
USFA On-Duty Deaths, Updated
An update of LODDs from the USFA after the partial government shutdown.
Update to USFA 2025 End-of-Year LODD Total
None of the deaths were traumatic fireground deaths, but were medical emergencies. The USFA’s total at the end of 2025 was 81.
Conditioned Fear in the Digital Fireground
Social media images and comments are the new bell.
Data Not Drama 