Emotional Anchoring Through Images: How Visuals Shape Perception and Risk in Firefighting

Emotional anchoring happens when a powerful image becomes tied to a strong feeling, leaving a lasting imprint on memory and shaping how we see future events. A rescue photo may anchor admiration, while a tragic image may embed fear, regardless of actual risk.

The Picture Superiority Effect, Fear and Firefighters’ Perception of Risk

Add in social media, a culture of decision-shaming and institutional decision-making shaped by fear, and you begin to see how firefighting is being silently reshaped—not by what is happening, but by what is seen happening.