How Emotional Anchoring Shapes Online Risk Perception and Fireground Decisions

Social media amplifies emotional anchoring: dramatic images paired with comments like “This should never happen again” or “Ban that tactic” create an emotional echo chamber. Over time, this can shift culture, training, and even SOPs—driven more by emotional memory than evidence.

Emotional Anchoring Through Images: How Visuals Shape Perception and Risk in Firefighting

Emotional anchoring happens when a powerful image becomes tied to a strong feeling, leaving a lasting imprint on memory and shaping how we see future events. A rescue photo may anchor admiration, while a tragic image may embed fear, regardless of actual risk.