Emotional anchoring happens when a powerful image becomes tied to a strong feeling, leaving a lasting imprint on memory and shaping how we see future events. A rescue photo may anchor admiration, while a tragic image may embed fear, regardless of actual risk.
Tag Archives: Education
The Picture Superiority Effect, Fear and Firefighters’ Perception of Risk
Add in social media, a culture of decision-shaming and institutional decision-making shaped by fear, and you begin to see how firefighting is being silently reshaped—not by what is happening, but by what is seen happening.
You Can’t Code Culture Into DNA
DNA is the biological blueprint for an individual’s physical and behavioral traits, but it does not encode specific cultural practices.
Don’t Feel Bad for Loving the Job
Criticizing firefighters for reminiscing about the “old days,” based on the assumption that younger firefighters will abandon reason and education to emulate their predecessors, is insulting to senior firefighters, younger firefighters and department leadership.
Data Not Drama 