Just as Swift can mobilize millions with a single post, fire service personalities on social media are shaping firefighter culture, training and identity. Or, at least they think they are.
Tag Archives: Education
The Hidden Costs of Victim Survivability Profiling: Legal, Moral and Mental Health Implications for Firefighters
Victim Survivability Profiling may spare firefighters immediate risk, but it can leave behind lasting moral injury, especially when the decision not to search proves fatally wrong
When Images Anchor Memory: The Hindenburg, the Akron and the Power of Visual Emotion
Why does hardly anyone remember the USS Akron? A flaming zeppelin frozen in a photograph, or a desperate voice crackling through a radio, lodges deeper than statistics ever could.
How Emotional Anchoring Shapes Online Risk Perception and Fireground Decisions
Social media amplifies emotional anchoring: dramatic images paired with comments like “This should never happen again” or “Ban that tactic” create an emotional echo chamber. Over time, this can shift culture, training, and even SOPs—driven more by emotional memory than evidence.
Data Not Drama 