The data doesn’t lie: most firefighter deaths aren’t from interior searches, and civilians survive in conditions VSP might dismiss
Tag Archives: Bill Carey
Jaws, Firefighters and the Fear We Feed
Just because it’s vivid doesn’t mean it’s typical. And just because it’s feared doesn’t mean it’s true.
When Images Anchor Memory: The Hindenburg, the Akron and the Power of Visual Emotion
Why does hardly anyone remember the USS Akron? A flaming zeppelin frozen in a photograph, or a desperate voice crackling through a radio, lodges deeper than statistics ever could.
How Emotional Anchoring Shapes Online Risk Perception and Fireground Decisions
Social media amplifies emotional anchoring: dramatic images paired with comments like “This should never happen again” or “Ban that tactic” create an emotional echo chamber. Over time, this can shift culture, training, and even SOPs—driven more by emotional memory than evidence.
Data Not Drama 