Social media amplifies emotional anchoring: dramatic images paired with comments like “This should never happen again” or “Ban that tactic” create an emotional echo chamber. Over time, this can shift culture, training, and even SOPs—driven more by emotional memory than evidence.
Category Archives: Social Media
The Picture Superiority Effect, Fear and Firefighters’ Perception of Risk
Add in social media, a culture of decision-shaming and institutional decision-making shaped by fear, and you begin to see how firefighting is being silently reshaped—not by what is happening, but by what is seen happening.
Just. Shut. Up.
Go get your dopamine hit from something pleasant.
Clutching at Pearls Over Roof Ventilation
It’s time to put that dead horse out to pasture.
Data Not Drama 