Firefighters often remember what they saw online more clearly than what the data actually shows. Fear becomes visually reinforced, while statistical reality fades into abstraction.
Category Archives: Social Media
10 Years of Interior LODD Data: A Critical, Data-Driven Perspective for the Fire Service
Decade-long data show interior operations account for less than 10% of LODDs. Use accurate, evidence-based information to guide tactics, SOPs, training and risk management rather than fear.
If We’re Going to Talk About Risk, Let’s Talk About the Data
This isn’t about minimizing loss.
It’s about understanding risk accurately, so decisions are based on reality, not reaction.
The ‘Taylor Swift Effect’ and Fire Service Personalities on Social Media
Just as Swift can mobilize millions with a single post, fire service personalities on social media are shaping firefighter culture, training and identity. Or, at least they think they are.
Data Not Drama 