Category Archives: Communication

If We’re Going to Talk About Risk, Let’s Talk About the Data

This isn’t about minimizing loss.
It’s about understanding risk accurately, so decisions are based on reality, not reaction.

How Emotional Anchoring Shapes Online Risk Perception and Fireground Decisions

Social media amplifies emotional anchoring: dramatic images paired with comments like “This should never happen again” or “Ban that tactic” create an emotional echo chamber. Over time, this can shift culture, training, and even SOPs—driven more by emotional memory than evidence.